The African Woman singer on the relevance of her brand commented;
“The brand Becca is always going to be the brand Becca just like Beyonce’s brand still stands or Mariam Makeba’s own stands. As a brand you have to hold yourself in high esteem and a brand is a product you have to package well to attract people to it.
“It’s not about you recording a million songs every day; I still perform on the best shows in Ghana. You can release just one song but it has to have an impact on the industry. Plus I have a niche and have to do things that appeal to that entire niche. I just believe every point in time, as a brand need to come out with creative ways to satisfy your niche.
Looking back at her former manager’s efforts for her career using his EKB Records, the songstress told Dr. Cann:
“A lot of Ghanaians are used to Becca and Kiki combination but we are not working anymore. At a certain point you have to move on to do other things. We are all grown-ups and our contract was over and we decided to move on amicably.”
She believes all those long years with EKB Records was a learning curve for her and greater things are yet to come.
“When you do anything in this world, you should make sure it’s a learning process for you. If you couldn’t learn anything, then you have a problem as a person. And working with Kiki, I learnt a lot. But then again, I will say it was more of a team work than one person doing all the work. He was an amazing manager and I hope I was playing my role as an artist well.”
She also made it known she is capable of moving the brand in the direction everyone will be proud of but revealed she doubts her abilities sometimes.
“Every ones in a while you will doubt yourself and wonder if you can do certain things but I believe I’m capable doing almost everything using what I learnt as a guide to put the brand where it has to be. It’s actually going very well and I know he also wishes me well because he wouldn’t build a brand like this and wish it crumbles when he is not around it. It definitely will be better than before.”
She made it known there wasn’t any bad blood between the Kiki and her and she and her dad also were still friends.
“Aside our working relationship we were friends so the working relationship might not be there but the friendship will still be there. My relationship with my dad is good, it’s all been the same, he gave birth me, that’s my father and I’m his daughter. He has no options but to love me. We are best of friends. My album will be ready by November but before that I will release couple of singles.”
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