The site, which has 60 million users, says To Pimp a Butterfly was listened to more than 9.6 million times around the world on Monday.
The album had been due for release on 23 March and some reports suggested it had been released by mistake on Sunday night.
Rumours increased after Anthony Tiffith, boss of Lamar's record label Top Dawg Entertainment, appeared to criticise Interscope Records on Twitter for their role in the confusion.
Some claimed his tweet was, in fact, a publicity stunt.
The unexpected nature of the release gave an advantage to Spotify and its rivals, such as Rhapsody, Google Play and Deezer.
The album was taken down for hours by digital store iTunes and, with no physical copies out yet, streaming services were temporarily one of the main places to hear it.
Spotify said the number of first-day streams broke the previous record set by Michael Buble's Christmas album in 2011, although the firm did not provide figures.
To Pimp a Butterfly, which features appearances from artists including George Clinton, Thundercat, Bilal and Snoop Dog, has been widely praised by critics since its release.
Containing personal explorations on racism and the struggles to achieve personal strength, it is Lamar's first album in three years and was among the year's most anticipated releases.
Source: BBC
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